Unlocking Loyalty with Web3: A New Era for Brands

May 30, 2024

How Blockchain Technology is Revolutionizing Loyalty Programs and Strengthening Brand Relationships

The Power of Blockchain Interoperability

Blockchain technology is at the heart of Web3 loyalty programs, offering unparalleled interoperability. This means that digital assets and rewards earned in one ecosystem can be seamlessly used across different platforms. For brands, this enhances the flexibility and value of their loyalty programs, fostering stronger customer relationships.

Web3 Activations: Engaging Digital Profiles

Web3 activations involve creating digital profiles where users can accumulate XP, earn rewards, and track their engagement. These profiles often include avatars and leaderboards, adding a gamified element that keeps customers engaged and incentivized to participate more actively.

“Working with Rarecubes on web3 loyalty was a transformative experience.”

Strengthening Relationships with Avatars and Leaderboards

Digital avatars and leaderboards enhance customer engagement by providing a visual and competitive aspect to loyalty programs. Customers can personalize their avatars and see their rankings, creating a more immersive and interactive experience that strengthens their connection to the brand.

Case Studies: Leading Brands Leveraging Web3

Several major brands have successfully implemented Web3-based loyalty programs:

  • Starbucks: The Starbucks Odyssey program allows members to earn "stamps" by taking quizzes, solving puzzles, or watching videos. These stamps can be redeemed for exclusive experiences and rewards, enhancing customer loyalty by leveraging blockchain technology to offer transparent and ownable rewards.
  • Lufthansa: Lufthansa's Web3 loyalty program enables passengers to earn digital collectibles that can be used for various rewards and services. This program aims to provide a seamless and engaging experience for travelers, integrating blockchain technology to ensure security and transparency in rewards management.
  • Lacoste: Lacoste’s Web3 universe includes creative sessions, contests, and interactive conversations, all tied to their loyalty program. This approach not only rewards loyalty but also involves customers in the creative process, fostering deeper brand connections.
  • Adidas: Adidas uses NFTs to offer digital gear for avatars, promoting community growth through events, collaboration opportunities, and exclusive access within their private Discord server.
  • Lavazza: Lavazza employs Web3 technology to create an engaging loyalty program that rewards customer interaction with unique digital collectibles and exclusive experiences. Their blockchain initiative enhances the coffee experience by providing transparent and verifiable tracking of coffee products from farm to cup.

Seamless Integration: Making Blockchain Invisible

At Rarecubes, we excel at integrating blockchain technology into loyalty programs, offering seamless and engaging experiences. Our expertise includes developing applications like the Vitality VHive app, which exemplifies how blockchain can be used to enhance fan engagement and loyalty. By making blockchain invisible to the user, we ensure that the focus remains on building stronger relationships and delivering value.

Template details

Included in Greyhound template

Greyhound Agency Template comes with everything you need

12+ pages

25+ sections

20+ Styles & Symbols

Figma file included

To give you 100% control over the design, together with Webflow project, you also get the Figma file. After the purchase, simply send us an email to hi@byq.studio and we will be happy to forward you the Figma file.

Greyhound Comes With Even More Power

Overview of all the features included in Greyhound Agency Template

Premium, custom, simply great

Yes, we know... it's easy to say it, but that's the fact. We did put a lot of thought into the template. Greyhound Agency was designed by an award-winning designer. Layouts you will find in our template are custom made to fit the industry after carefully made research.

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Greyhound Agency is optimized to offer a frictionless experience on every screen. No matter how you combine our sections, they will look good on desktop, tablet, and phone.

Reusable animations

Both complex and simple animations are an inseparable element of modern website. We created our animations in a way that can be easily reused, even by Webflow beginners.


Our template is modular, meaning you can combine different sections as well as single elements, like buttons, images, etc. with each other without losing on consistency of the design. Long story short, different elements will always look good together.

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On top of being modular, Greyhound Agency was created using the best Webflow techniques, like: global Color Swatches, reusable classes, symbols and more.


Greyhound Agency includes a blog and projects collections that are made on the powerful Webflow CMS. This will let you add new content extremely easily.

Figma included

To give you 100% control over the design, together with Webflow project, you also get the Figma file.