Team Vitality - V.Hive

V-Hive pioneers the support-to-earn model in esports, offering fans rewards for their engagement. By supporting Team Vitality on social media and participating in events, fans can earn digital items, exclusive merchandise, event tickets, and meet-and-greet experiences. This innovative approach deepens fan involvement and rewards their loyalty in meaningful ways.

Project Ambition

V-Hive is transforming esports by introducing the first support-to-earn system, allowing fans to earn rewards such as digital collectibles, merchandise, event tickets, and meet-and-greets by supporting Team Vitality on social media and at events.

Rarecubes manages the comprehensive web3 strategy for V-Hive, including technical developments, 3D design, and smart contract technology. Over 40,000 NFTs have been distributed to fans so far.

The Process

Team Vitality partnered with Tezos Blockchain to offer this project. The key features of the onboarding process include:

  1. No Crypto-Wallet Needed Before the Drop
    • Fans don't need a pre-existing crypto-wallet to participate.
    • No cryptocurrencies are required at any stage, including minting, transfers, and updating metadata.
  2. No Private Key Manipulation Needed
    • Wallet creation and NFT receipt require only an email or social login.
    • Fans can access their wallets and NFTs using regular email or social credentials with one click.

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Platform Features

  1. User-Friendly Experience
    • Simple onboarding with email or social login.
    • Smooth interaction with web3 elements without technical barriers.
  2. Engagement and Rewards
    • Fans earn points through social media activities, such as liking, sharing, and commenting on Team Vitality’s content.
    • Points can be exchanged for various rewards, fostering deeper fan engagement.
  3. Events and Activities
    • Participation in events and activities, both online and offline, enhances the fan experience and provides more opportunities to earn rewards.
  4. Community and Interaction
    • Fans can interact with each other and the team, creating a vibrant community around Team Vitality.


With these features, 100,000 NFTs were distributed to the Team Vitality fanbase, receiving a very positive response. The streamlined onboarding process significantly optimized the conversion rate, ensuring broad adoption among fans.

Visit V-Hive for more information.

Template details

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