Frederique Constant

Frederique Constant

On the occasion of the anniversary of its bestseller, the Worldtimer, the brand decided to jump into the web3 world. First, it created an exclusive NFT of the new model launched in its own metaverse (a premiere in the industry).

Client

Frederique Constant

Services

Strategy

Design

Technology

Year

2022

Brief

On the occasion of the anniversary of its bestseller, the Worldtimer, the brand decided to jump into the web3 world. First, it created an exclusive NFT of the new model launched in its own metaverse (a premiere in the industry).

About

Generation of 888 NFTs using a generation algorithm:

To represent each city, we use colors, architectures, and monuments.
The concept involves integrating generative watches in 24 cities around the world, one for each time zone, reminiscent of the Worldtimer, a watch with a 24-hour dial.

According to the rarity criteria, each city offers specific utilities and experiences based on its level of rarity.

Sold out in less than 48h.

More

To know more about the project : https://frederiqueconstant.com/nft-projects/

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